Strong eat local campaign courtesy of Unilever

The latest issue of The Grower, a trade publication sent primarily to members of the Ontario Fruit and Vegetable Growers’ Association, has a good front-page item in the September issue about Hellmann’s “Eat Local” campaign. The Hellmann’s brand is owned by Unilver. Apparently the Toronto office of Ogilvy & Mather executed the campaign targetted at the under-30 crowd. Ouch. I guess that’s why I hadn’t heard of it yet.

Check out the snazzy 3-minute video above. It’s a real eye opener. Did you know that for every apple we export we import about FIVE!

The site is full of web 2.0 apps — blogs, video, a link to their Twitter feed. It’s a great campaign with a strong brand message.

Karen Davidson took over the job publishing and editing The Grower about a year or so ago. She’s done a great job. She manages to find compelling stories and build a theme into each issue. This most recent issue was focussed on energy production and conservation.